German sportswear label Adidas was originally founded in 1949 by shoe designer Adi Dassler who started the company designing footwear for athletes. Keeping that knowledge key to the brand’s defining ethos Adidas stands today as a major player in contemporary fashion. These grey Adidas x UNDEFEATED Ultraboost sneakers feature a round toe, a signature Primeknit upper, a lace-up front fastening, a pull tab at the rear and a white rubber sole. POSITIVELY CONSCIOUS: Adidas Group scores 4 out 5 by independent ethical brand rating agency Good On You. It uses eco-friendly materials in many products - 100% of its cotton is from sustainable sources and it's committed to use 100% recycled polyester by 2024. It traces and audits almost all of its supply chain to ensure good labour standards, and has committed to reduce carbon and water stress across its whole supplier base.