Mom Jeans’ style suffered in the nineties and early noughties because those who wanted to downplay their positive attributes - comfort, quality and relaxed lines. Truth is, the classic baggy Calvin Klein or Tommy look - later adopted and adapted as hip-hop and rock attire - owes a great deal to the easy qualities of the mom jeans.

Mom jeans have never completely gone out of fashion, but have laid as a normal item until – of late – the focus has returned to a more relaxed fit, often in line with the needs of athleisure millennials.